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Due to the high cost of pure oil a number of firms have taken to using synthetically produced oils, which are formulated by creating chemical compounds that mimic the smell of natural occurring oud. These synthetic compounds are a cheap substitute and are thus used by a number fragrance brands in order to maximise profit margins. A keen nose however will distinguish the aroma as there is no synthetic substitute for high-grade natural Agarwood or oil.

Source: Sustainable Asset Management
Release Date: 04/04/2015
Download Original: Oud Fragrance Market in the Middle East

Oud Purity

The branding and price point for oud based fragrances is highly dependent on the natural oud concentration present in the fragrance. In general the higher the purity the more expensive the end product, however, it takes a discerning and experienced consumer to distinguish purity and if synthetic or natural oil is being used.

Due to the high cost of pure oil a number of firms have taken to using synthetically produced oils, which are formulated by creating chemical compounds that mimic the smell of natural occurring oud. These synthetic compounds are a cheap substitute and are thus used by a number fragrance brands in order to maximise profit margins. A keen nose however will distinguish the aroma as there is no synthetic substitute for high-grade natural Agarwood or oil.

The mere size and scope of the retail operations of some key Oud fragrance brands exemplify this point further as it is impossible for these brands to be selling high quality consistent smelling oils at such a scale, without the use of synthetics and control of the input (Agarwood).

Currently the market is changing rapidly back to using natural oils as consumer awareness is becoming more identifiable on the real attributes of natural oils versus synthetic substitutes – which in all cases bear no resemblance to real oud in terms of smell, characteristics or longevity.

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